Exponential ropes in Lee

Digital advertising service provider Exponential Interactive has appointed Scott Lee as sales director for Appsnack in Southeast Asia.Appsnack is Exponential's mobile advertising division providing brand engagement experiences.Lee has had digital and mobile ad sales experience with InMobi and digital publisher CBS Interactive in the past.In his new role, he will be responsible for leading Exponential's sales teams and help deliver the brand's creative offerings to the market.Lee (pictured) will be based in Singapore and report to John McKoy, APAC MD for Exponential."As Asian audiences and consumers have embraced smartphones, app experiences and the mobile web, the future opportunity around mobile marketing is evident," Lee said.Lee added that the increasing consumer uptake in smartphone and tablet technologies, "resulting in increased media consumption via app and mobile web" means that brands have exciting new opportunities to work with "unique and innovative online advertising formats and executions".