In collaboration with Radio and Television Shanghai, Shanghai Municipal Tourism Administration has launched the latest tourism campaign to showcase the glamorous side of the city from a different perspective.
Dubbed “Our Shanghai (我们的上海)”, the music video took audience around Shanghai’s famous spots along with the city's tourism ambassador, Chinese actor Hu Ge (胡歌), and the theme song performed by local group VocalForce (力量之声).
The shot has also adopted new technologies to give audience a different experience. By integrating 360 degree panoramic view and 3D imaging, the video was filmed on the 4K Ultra HD format at nearly 80 famous spots in the city, including the newly-opened Shanghai Disney Resort, Shanghai Tower, Shanghai Joy City's Ferris Wheel SKY RING, as well as the historical landmarks such as Shanghai Fengjing Ancient Town, The Bund, Shanghai Binjiang Avenue and People's Square.
The video shot took four month to complete.