Expedia tests out consumers' response to its short haul destination products with a first-ever TV commercial that will run until April.The online travel agent has chosen to partner with local firm Please Digital Limited and media buyer Carat for this campaign, which takes in print, street events and online ads.http://www.youtube.com/watch?v=zgqygHgOSEsJune Tsang, marketing manager of Expedia Hong Kong, told Marketing the "technical spot" will act as a testing phase to examine consumers' response to its products."Usually we ride on seasonality to do marketing and this spot is to cash in on the Easter season. We venture into television medium as it has a higher penetration rate whereas online is limited. We will keep on going in this direction looking ahead."Credits:Client: Expedia Hong KongCreative: Please Digital LimitedExecutive creative director: Stan HoCreative director: Kiven HonCopy writer: Sophie YeungBusiness director: Tony Au YeungAccount director: Becky KungFilm director: Story Liu
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.subscribe now open in new window