Expedia tests out consumers' response to its short haul destination products with a first-ever TV commercial that will run until April.
The online travel agent has chosen to partner with local firm Please Digital Limited and media buyer Carat for this campaign, which takes in print, street events and online ads.
June Tsang, marketing manager of Expedia Hong Kong, told Marketing the "technical spot" will act as a testing phase to examine consumers' response to its products.
"Usually we ride on seasonality to do marketing and this spot is to cash in on the Easter season. We venture into television medium as it has a higher penetration rate whereas online is limited. We will keep on going in this direction looking ahead."
Client: Expedia Hong Kong
Creative: Please Digital Limited
Executive creative director: Stan Ho
Creative director: Kiven Hon
Copy writer: Sophie Yeung
Business director: Tony Au Yeung
Account director: Becky Kung
Film director: Story Liu