ExactTarget eyes Singapore

Cross-channel digital marketing firm ExactTarget has launched its Singapore office, expanding the company's international presence across Asia Pacific.

The office will extends ExactTarget's ability to bring its suite of email, mobile, social media, Web, data management and marketing automation applications to marketers throughout the region.

Clients of ExactTarget include Microsoft, Toyota, Expedia amongst many others.

According to Scott Dorsey (pictured), chairman and chief executive officer of ExactTarget, there is "tremendous opportunity in Singapore and across Asia Pacific to transform businesses through digital marketing."

Scott McCorkle, ExactTarget's president of technology and strategy added that "smartphones are fueling an unprecedented level of hyper-connectivity, making it seamless for consumers to move between email, SMS, apps, social media and the web from a single device."

ExactTarget's global operations now include offices in Australia, Brazil, Canada, France, Germany, United Kingdom, Singapore and Sweden. The firm has over 6000 clients globally.

ExactTarget could not comment on its Singapore-based clients, at the time of writing.