ex-Prudential Asia CMO Sean Rach joins cryptocurrency firm Monaco

Sean Rach has joined payments and cryptocurrency startup Monaco as CMO from Prudential Corporation Asia.

In his role, Rach will be responsible for promoting Monaco’s brand and building the company’s credibility with key stakeholders to establish the company as a thought leader and innovator in the industry.

Prior to Prudential, he led the regional American Express account at Ogilvy & Mather, where his team launched the Cathay Pacific American Express card. He also served as managing director of OgilvyOne Hong Kong with clients including American Express, Western Union, BlackRock, SmarTone, and IBM.

“Monaco has an unrivaled value proposition for cardholders. Joining the leadership team of Monaco at this stage of development is very exciting and I look forward to applying my experiences to expand the brand globally,” said Rach.

Meanwhile, Monaco has announced a series of new appointments to its senior management team, with Erald Ghoos as chief operating officer, Ken Baylor as chief cybersecurity officer, and Weiyi Zhang as platform architect.

Monaco was founded in 2016 by Kris Marszalek, founder of Hong Kong e-commerce platform BEECRAZY, then sold for US$21 million to iBuy Group in 2013, where he took on the position of COO and subsequently CEO.

The cryptocurrency platform is headquartered in Switzerland with offices in Hong Kong and Singapore.