Leo Burnett pays tribute to Abu Bakar Maidin

Today, we would like to take a moment to celebrate the life of a dear friend, Abu Bakar Maidin.

Abu Bakar Maidin (ABM), a social work veteran, a special adviser and former president of welfare group Jemiyah Singapore, devoted his life to providing care to the underprivileged in Singapore.

ABM joined C.F.Young in 1955 which later became Leo Burnett in 1969. As one of the members of the founding team of Leo Burnett Singapore, ABM stayed with the agency for 32 years. At the time of his retirement in 1987, he was a Director cum Company Secretary of Leo Burnett Pte Ltd and had worked with 15 managing directors and general managers who remained in contact long after his retirement. ABM’s years at Leo Burnett left a deep impression on him. A framed copy of Leo Burnett’s iconic speech “When to take my name off the door” hangs on a wall in his home. He often credited Leo Burnett’s words and the values and skills he experienced while working at the agency to have helped him add value to his work for Jemiyah.

The news of his recent passing left us at Leo Burnett and to all who know and love him with a heavy heart and much sadness. ABM will always be fondly remembered and missed. We take comfort in the knowledge that the legacy he left behind will continue to inspire and help many for years to come.

Jarek Ziebinski, President, Leo Burnett Asia Pacific