Evian has launched its latest campaign ‘Baby & Me', showing users their own "baby face" via a facial recognition app.
The global campaign runs in Singapore, Taiwan and Japan in Asia. Other markets the campaign runs in include France, Belgium, Switzerland, Germany, UK, US, Canada, Russia, Ukraine, Dubai.
The campaign was created by London-based agency BETC. The TV ad will be supported by a free ‘Baby & Me' app for Facebook, Android and iPhone. The app will use a facial recognition software to reveal the user's ‘baby' face.
Evian will also launch an print campaign focusing on revealing your inner babies featuring tennis player Maria Sharapova and golfer Melissa Reid, who serve as international brand ambassadors for the brand.
Evian global brand director Laurent Houel said the people in its campaign are "connected with their inner baby" creating a "feeling of freedom [and] of letting go", keeping to the brand's commitment to the Live Young lifestyle.
The ad depicts adults rediscovering their youth as their reflections display the baby version of themselves.
In UK, the campaign will be screened until June and Evian UK has teamed up with social media agency We are Social asking fans to re-tweet the ad. Those who do so will stand to win tickets to the BAFTA TV awards.
Last year, Evian inaugurated the launch of its first global pop-up store in Orchard Road.