Taiwanese airline EVA Airways has launched a social media contest targeting Malaysian travellers who dream of visiting America. The online contest, titled “Chapati in the USA”, is conceptualised by EVA Airways’ social marketing agency Kingdom Digital.
The campaign aims to help the airline create awareness about its flight routes from Kuala Lumpur to multiple destinations in North America. The winner with the most creative photo will receive two return flight tickets to any destination in North America that EVA Airways flies to, such as Chicago, Houston, New York, Los Angeles, San Francisco and Seattle.
To help kick-off the contest, EVA Airways released a short video on its official Facebook page. The video tells the story of a Malaysian man who loves everything American, so he decides to dress head to toe in clothing inspired by the USA flag and go about his daily life - but with an American twist. For example, he orders a chapati which he then turning it into a pizza. Or taking a photo with the iconic KL Tower but pretending it to be the Statue of Liberty.
Take a look for yourself:
This contest will run until 31 October 2017 and it urges contestants to snap a photo of themselves doing something Malaysian with an American twist.
Au Yong Yoon, assistant manager at EVA Airways, said apart from promoting its routes, the airline hopes this social campaign will inspire and ignite the interest of Malaysians to experience North America themselves.