EV firm Eclimo and Rodeo tie-up for brand placements

EV company Eclimo has tied up with transit ad agency Rodeo to help advertisers position their brand as one that supports eco-friendly initiatives. Rodeo will offer brand placement on eMoto or ads on the delivery box, creating a revenue stream for eMoto subscribers. According to Rodeo, this partnership allows users to earn income, on top of the monthly fee for the bike usage. This allowance will range from upwards of RM150 a month and is subjected to the user meeting the minimum key performance index.

Rodeo's founder and CEO, Valens Subramanian, said this partnership is beneficial for both parties as it will help to create new revenue streams for all stakeholders. Meanwhile, Eclimo’s business development director, David Chuah said the company has experimented with various businesses and distribution models to accelerate the adoption of electric two-wheelers in Malaysia. Through its partnership with Rodeo, the company aims to expand its reach to a wider range of clientele, Chuah added. Currently, Eclimo's clientele base ranges from food and grocery delivery companies to eCommerce and express logistics, municipal councils, enforcement officers, and companies providing security services.

Founded in 2018, Eclimo is a Malaysian-owned EV company that champions the nation's contributions towards sustainable energy, and unveiling the global revolution of electric vehicles. Eclimo is also a pioneer with using “subscription plans” to ease acceptance of electric two-wheelers in the delivery and logistics marketplace, ensuring low fixed running costs and affordable total costs of ownership.

Separately, Rodeo secured US$270,000 in funding last month via pitchIN, an equity crowdfunding platform in Malaysia. One of the key strategies put in place was to reach out to more customers via Rodeo Home Elevators. Initially in October 2020, the company announced it was targeting to raise at least RM500,000 for its first round of funds via pitchIN. The investment would be used to increase workforce, incorporate AI technology such as computer vision and machine learning, and for marketing to scale the business and capture market share.

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