Eurosport, the leading pan-regional sports destination, has secured exclusive rights for the EFL Cup 2016/17 in Malaysia and Brunei on Astro. The agreement includes the rights to the remaining 11 matches featuring a match-up between the qualifying teams.
Louis Boswell, general manager of Southeast Asia at Discovery Networks Asia Pacific said the partnership will bring Malaysian football fans the return of the world-class tournament, â€śWe are thrilled to bring back the EFL Cup exclusively to Malaysian fans, a country with an undying passion for football.”
“Together with Astro, the agreement further marks our continued investment to build our sports portfolio in Southeast Asia,” he added.
Lee Choong Khay, Astro’s vice president of Sports Business added that the agreement with Eurosport now enables the broadcast company to provide desired sports content for its subscribers with live matches on multiple Astro platforms and Astro on the Go.
The series will be broadcasted on Eurosport, Astro SuperSport and as well as Astro on the Go.
Launched in 1960, the EFL Cup features 92 clubs from the EFL and Premier League in a straight knock-out format across seven rounds, with the semi-finals being played over two legs. The competition culminates in a final at Wembley Stadium, with the winner qualifying for the subsequent seasonâ€™s EuropaÂ League.