Euro RSCG appointed Aivoria AOR

Aivoria Group has selected Euro RSCG has been selected the agency of record for the Aivoria Group.

The Aivoria Group (formerly known as Classic Bonita) launched fashion accessories brand Bonita, skincare and cosmetics brand Elianto and shoes brand Tiamo, all of which Euro RSCH are tasked with building overall brand management.

"We were really impressed by the strategy paper that Euro RSCG presented us. It was thought-provoking and consistent with our culture. We wanted to partner with an agency that has the ability to develop a truly integrated approach to communications and I can't think of a better team to bring the brands to new heights," said Edwin Saw, CEO, retail division, Aivoria Group.

Aivoria is the agency's newest win following other wins over the past months including Peugeot, Carlsberg, Old Town White Coffee and AmBank.

Commenting on the win, Andrew Lee (pictured right), managing mirector, Euro RSCG Malaysia said, "We are delighted to start working with Aivoria Group.  It is a very exciting challenge to be given the opportunity to build three brands and we look forward to providing strategic counsel and revealing their brand identity to the market."