Chinese AI marketing technology platform EternityX has opened a new office in Sydney, Australia as it looks to strategically expand its reach across APAC.
The new office will be led by Luke Bussell, now director ANZ, EternityX Australia, and overseen by Richard Andrew, EternityX's managing director of of Southeast Asia and Australia. The company has additionally brought Tony Skvarc onboard as sales director, ANZ. Skvarc will be manage client relationships, Chinese consumers and data-driven campaigns.
The drive for cross-border, cross-culture e-commerce is a major priority for EternityX Australia, hoping to bridge the gaps between the two nations through advanced education and other initiatives.
Expanding into Sydney adds a new office to EternityX's global network which already includes Beijing, Shanghai, Guangzhou, New York and Singapore and has produced over 2,000 campaigns for clients that include Richemont Group, LVMH, Hilton, L'Oréal, P&G and HSBC.
"With our strong background reaching Chinese consumers, we are pleased that our new Sydney office opening will help brands better connect with this audience and realise significant untapped potential. Furthermore, Australia has a vibrant community of 1.2 million Chinese Australians. With this move, we strengthen our position as the cross-cultural and cross-border bridge connecting regional and global brands with not only the mainland China market, but with local Chinese communities abroad," said Charlene Ree, founder and CEO of EternityX.