Estee Lauder to light up KLCC in pink

Estee Lauder will light up the Petronas Twin Towers in pink tonight, as part of its Breast Cancer Awareness campaign.

A spokesperson from Estee Lauder told A+M that the campaign is targeted at everyone in general; the public, retailers, Estee Lauder’s business partners, mall management, NGOs, Petronas representatives and the media.

The pink glow signifies hope for a world free from breast cancer.

Paul Slavin, managing director of Estee Lauder Malaysia and Nuraini Ismail, vice president of treasury at Petronas will both launch the campaign.

The project is promoted via its official Facebook page, EDM blast and teaser ads in The Star newspaper that ran from 15-18 October.

The digital 3D light show will start at 7:30 at the Esplanade, KLCC Park.

The campaign, which is part of its global Illumination Project, has been running since 2008 at iconic landmarks in Malaysia such as the KL Tower, Sultan Abdul Samad Building and the National Science Centre. KLCC is Estee Lauder's biggest and most iconic venue to date.