ESSO gets emotional about human connections [VIDEO]

Petrol brand Esso LPG has launched a short film ‘The Connection’, showcasing its brand promise of bringing people and families together.The video charts the story of a grandmother’s sacrifices for her family told through the eyes of an Esso deliveryman who had formed a bond with her and her family. Creative executions for the campaign were done by BBDO Singapore.https://youtu.be/gqEp6UT8mrMIn addition to the film, Esso LPG is also sponsoring Singapore Favourite Food Village 2016. As the key sponsor, Esso LPG further delivers on its commitment of bringing people together, one meal at a time. The event taps on Singaporeans’ love for food, which has become intrinsic in their national identity. It also showcases the variety of Singapore’s culinary landscape, reflecting the country’s diverse cultures. [gallery link="file" ids="105208,105209,105210,105211"]Campaign credits:Creative Director/ Writer: Ravi EshwarArt Director: Dian WidjajaHead of Design: Celine WongIntegrated Designer: Neo Rui EnDesigner: Wong Lai MunCopywriter: Curiaq JosephPlanning Manager: Jaclyn LeeActivation & Content Producer: Ann May ChuaSenior Account Manager: Timothy ChanSenior Account Executive: Caroline Pitt