ESSO gets emotional about human connections [VIDEO]

Petrol brand Esso LPG has launched a short film ‘The Connection’, showcasing its brand promise of bringing people and families together.

The video charts the story of a grandmother’s sacrifices for her family told through the eyes of an Esso deliveryman who had formed a bond with her and her family. Creative executions for the campaign were done by BBDO Singapore.

In addition to the film, Esso LPG is also sponsoring Singapore Favourite Food Village 2016. As the key sponsor, Esso LPG further delivers on its commitment of bringing people together, one meal at a time. The event taps on Singaporeans’ love for food, which has become intrinsic in their national identity. It also showcases the variety of Singapore’s culinary landscape, reflecting the country’s diverse cultures.


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Campaign credits:

Creative Director/ Writer: Ravi Eshwar
Art Director: Dian Widjaja
Head of Design: Celine Wong
Integrated Designer: Neo Rui En
Designer: Wong Lai Mun
Copywriter: Curiaq Joseph
Planning Manager: Jaclyn Lee
Activation & Content Producer: Ann May Chua
Senior Account Manager: Timothy Chan
Senior Account Executive: Caroline Pitt