Essence makes promotions to propel growth in Asia Pacific

Essence, a global digital agency, has promoted Kunal Guha (pictured) and Vincent Niou to boost the agency's APAC growth plans.

Guha has been promoted to the newly-created position of managing director Singapore. He was previously client partner and head of strategy for APAC at Essence. Guha joined the agency in 2014 as strategy director, and has since risen through the ranks, contributing towards Essence's overall growth story in APAC by establishing Essence Singapore as a hub to service its regional footprint, along with rapid expansions into Tokyo, Sydney and Delhi .

In addition to leading the agency's Singapore presence, Guha will also manage Essence's Delhi operations, which launched in July 2016. He will continue to report to Kyoko Matsushita, CEO of Essence APAC.

Niou has taken on the role of senior programmatic and partnerships director, APAC and will be charged with leading and strengthening the programmatic and partnership practices in the region. He was previously senior planning director. Niou joined Essence in 2011 and has worked across disciplines including media planning, investment and programmatic in New York , San Francisco and Shanghai , and has a unique understanding of client business requirements across these markets. Niou will report directly to Guha.

"Essence APAC continues to be on a tremendous growth trajectory. This has and continues to be an incredible journey for us and I am privileged to work with such a talented team. I am looking forward to helping shape the future direction of Essence's proposition in APAC, with our commitment to objectivity and data-driven solutions to solve our clients' toughest business challenges," says Guha.

"The APAC region is very dynamic and holds enormous potential. We have strong global principles that we can effectively tailor and apply to suit our varied market dynamics in the region. Equally, the uniqueness of APAC markets is paving new ways of forging deep partnerships to build the next wave of advanced programmatic solutions for our clients," said Niou.

"Essence is expanding rapidly in APAC and Singapore is a key part of our growth story. Kunal and Vincent have the aptitude and experience to enhance the strategic direction, growth and opportunity for Essence in the region," said Matsushita.