Esquire Malaysia, in an effort to raise awareness for men’s cancers, rode on the global Movember movement, raising RM100,000 for The National Cancer Society of Malaysia.
(Read Also: WATCH The craze of Movember)
Movember ambassadors shared pictures of themselves via each individual social media with hashtag #MyEsqMo to highlight men’s health and get pledges from friends and family members. One hundred percent of donations were given to The National Cancer Society of Malaysia.
The month long campaign saw a final shave-off at the Truefitt & Hill outlet in Bangsar Shopping Centre, and was attended by the campaign’s ambassadors, A-list female celebrities in support of the movement that assisted to shave the the ambassadors.
Sam Coleman, editor in chief of Esquire Malaysia shared his delight for the turn out of the campaign, saying: “I’m absolutely stunned by how much the guys raised and how much awareness was drawn from it all.”
“This is a very different approach than most philanthropy projects in that it wasn’t a fancy ball or auction, but rather guys who asked their friends to pledge money if they grew their moustaches and beards.”
The Movember Ambassadors for 2013 included local celebrities like Azlan Iskandar; Bobby Ting; Carl Graham; Fairuz Ramdan; Jonathan Putra; Joseph Afaki; Josiah Mizukami; Juarez Lowe; Marcus Chan; Mitchell Bacha; Raj Aria; Saw Teong Hin; Shazlan Sufian; Shazrik Din; Sonny San; Tengku Mac Bakar; TTFGA Ridduan Ismail; Wak Doyok and Will Quah.
The National Cancer Society of Malaysia, which was the main beneficiary of the charity campaign, will be using the donation to fund research and early detection outreach programmes for men related cancers.