Esplanade appoints agency to revamp digital platforms

Esplanade – Theatres on the Bay has appointed Singapore-based digital agency Vertis to lead the revamp of its digital platforms.

The agency is set to overhaul the performing arts centre's digital platforms, aiming to create a connected ecosystem that delivers sharper audience insights, deeper engagement, and long-term scalability.

It will also be tasked to reimagine both Esplanade.com and its digital arts publication Esplanade Offstage, building a cohesive, data-driven experience for audiences.

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“Vertis demonstrated clear understanding of Esplanade’s vision as a performing arts centre for everyone and our strategic ambitions of building a connected digital ecosystem that enables more data-informed decision-making, sharper targeting, deeper engagement and stronger outcomes," said Lee Kit Pui, marketing director at The Esplanade Co Ltd.

"We look forward to a strong partnership with Vertis to better reach and serve our diverse communities through their thoughtful solutions for our digital revamp,” Lee added.

In tandem, Birendra Balakrishnan, co-founder of Vertis added that the revamp is "more than just a digital facelift."

“It’s about crafting a future-ready platform that reflects the soul of Esplanade while making the arts more accessible to all,” added Balakrishnan.

The appointment marks a key milestone for Vertis, which has been steadily building a reputation in enterprise-grade digital solutions across government, education, and cultural institutions. The revamped Esplanade platforms are scheduled to go live in 2026.

Earlier in 2025, Esplanade reappointed Havas Media Singapore as its media agency of record. As its media agency, Havas Media will focus on driving Esplanade's digital media strategy, planning and buying across channels.

The agency has been a partner of Esplanade since 2018. It most recently launched "Wonder here", a brand campaign aimed at revitalising Esplanade's identity, inviting more residents to experience the arts in their own ways.

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