Erajaya Active Lifestyle takes over 21 Levi's stores through new retail deal

Erajaya Active Lifestyle has expanded its fashion and lifestyle portfolio after becoming an authorised distributor and retailer for Levi's in Indonesia, taking over the management of 21 Original Levi’s stores across the country.

The partnership, announced during a ceremony at the Original Levi's Store in Grand Indonesia, marks another step in Erajaya Active Lifestyle's efforts to strengthen its presence in the premium lifestyle retail market by adding one of the world's most recognisable denim brands to its portfolio.

Under the agreement, the 21 Original Levi's stores located in cities across Indonesia will now be managed by Erajaya Active Lifestyle. The company said the partnership will support a more integrated omnichannel shopping experience, broaden Levi's market reach, and create greater value for customers nationwide.

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The reopening of the Original Levi's Store at Grand Indonesia also signals the start of the collaboration, with both companies looking to capitalise on growing demand for global lifestyle brands in Indonesia.

Djohan Sutanto, CEO of Erajaya Active Lifestyle, said the agreement represents an important milestone for the retailer's long-term growth strategy.

"Our partnership with Levi's marks a strategic milestone for Erajaya Active Lifestyle as we expand our presence in the fashion and lifestyle segment. We aim to offer a strong portfolio of global brands while delivering the best retail experience to Indonesian consumers. The reopening of the Original Levi's Store at Grand Indonesia symbolises the beginning of our new journey with Levi's as we continue to grow together in the Indonesian market," he said.

The partnership aligns with Erajaya Active Lifestyle's broader strategy of expanding access to international brands while enhancing its omnichannel retail capabilities. The company said it remains focused on delivering world-class shopping experiences and strengthening its position in Indonesia's lifestyle retail sector as consumer preferences continue to evolve.

Erajaya Active Lifestyle's portfolio includes brands such as JD Sports, ASICS, Garmin, DJI, Wilson and ANTA. The wider Erajaya Group also operates consumer electronics retail businesses and a food and beverage portfolio featuring Paris Baguette, Bacha Coffee, CHAGEE, Wetzel's Pretzels and GrandLucky Superstore.

Discover what's next in Indonesia's fast-moving digital landscape at DMA Indonesia 2026 on 13 October in Jakarta, where marketing leaders will explore how AI, creator ecosystems, social commerce, and omnichannel strategies are reshaping customer engagement and business growth.

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