Epson partners SO Sofitel Singapore for augmented reality experience

Epson has partnered with SO Sofitel Singapore for an augmented reality experience within a hotel. This will be done through Epson’s Moverio BT-300 smart glasses, and will see users experiencing an augmented reality adventure, called SO Augmented. This will be held within SO Sofitel’s lobby for the public, and its So Lofty suite for guests staying in the hotel.

The experience is powered by software from EON Reality, and aims to transports viewers into a part-real part-virtual world where informative content and videos blend seamlessly, with real design elements found within the hotel lobby and suite.

A launch event for the new AR experience saw guests beginning the AR experience in front of "The Lion’s Seal" emblem, designed for the hotel by fashion icon Karl Lagerfeld. They were also greeted virtually by Isabelle Miaja, the interior designer of SO Sofitel Singapore. As guests explored the lobby, a layer of graphical information and audio narration emerged through the smart glasses, revealing the inspiration of SO Sofitel Singapore’s design.

“It is our pleasure to partner leaders in luxury hospitality, design and augmented reality to curate this experience that is a first in the region. With Moverio, Epson believes that the potential of Augmented Reality is limitless for commercial and enterprise usage – to create exceptional experiences using one of the most lightweight and comfortable smart eyewear on the market,” Siew Jin Kiat, regional general manager (Southeast Asia), printers and visual products division, Epson Singapore, said.

“We are so delighted to partner with Epson Singapore to be the first to launch the augmented reality smart glasses experience in Southeast Asia. When you step into SO Sofitel Singapore, you will be naturally captivated by the different elements of French design blending with local touches. With this AR smart glasses experience, guests will be able to discover and be intrigued by the surprising design elements,” Piotr Kupiec, general manager for SO Sofitel Singapore.

“Collaborating with Epson to augment the SO Sofitel unique guest experience will be an exciting journey that will teach us how augmented reality will become a part of our everyday lifestyle,” Sridhar Sunkhad,  EON Reality Singapore’s managing director, added.