Epson has appointed We Are Social Singapore as its social agency of record. The win will see We Are Social managing and executing the Japanese electronics company’s social mandate across Singapore, Indonesia, Malaysia, Thailand, Philippines and Indochina.
Recently in May, Epson Singapore appointed LEWIS, the global PR, social and marketing communications agency, to manage its public relations and social communications services for the local Singapore domestic market.
“Looking forward to working with the forward-thinking team at Epson to bring to life the real details that are at the core of Epson innovation, to create solutions that engage it’s Southeast Asian audience with the brand, and it’s exciting purpose of breaking through the barriers of what is currently possible,” Chris Chong, MD, We Are Social Singapore, said.
“We chose to work with We Are Social as its strengths as a social media and digital marketing agency is coupled with a strong understanding of our business. In our work with them, they have supported us in driving the content creation strategy and amplification of content across our different business segments within our social media channels. We appreciate the agency's creative energy, strategic inputs and commitment to our business and we look forward to another year of a fruitful partnership,” Alvin Tan, GM, business and marketing support division, Epson Singapore, said.
Earlier in March, Epson also partnered SO Sofitel Singapore for an augmented reality experience within the hotel. Held within SO Sofitel’s lobby for the public, and its So Lofty suite for guests staying in the hotel, the campaign aimed to transports viewers into a part-real part-virtual world where informative content and videos blend seamlessly, with real design elements found within the hotel lobby and suite.