EpiCentre's head of marketing joins Borneo Motors

Danielle Siauw, head of marketing (CRM, M&E-commerce, new media, retail marketing), EpiCentreAsia has left her role to join car distributor Borneo Motors.

She is taking up the role of senior manager, digital and information systems, at Borneo Motors where she has been tasked to manage the company’s website, application and online infrastructure as well as oversee various sides of marketing for the company.

Meanwhile at EpiCentre, Siauw’s replacement is set to join the company at the end of November. Details of this new hire were not confirmed at the time of writing.

Siauw served her role as head of marketing of EpiCentre for almost three years. She implemented the omni-channel programme, leading the integration of online and offline sales and marketing channels.

She was also integral in the implementation of NFC and iBeacons at EpiCentre retail outlets which included content powered by the store’s M&E-commerce platforms. Prior to that, Siauw was new media manager of Singapore Tourism Board for about two years before founding online publishing platform FashionSpace.