Entropia

Entropia – the new age consulting-meets-agency offering – has announced its first overseas expansion into Manila – bringing onboard Eduardo Mapa Jr as Partner & Country Head. Ed who ran a strategic consultancy called ‘Castle by the River’ will be leading Entropia CBR to bring alive a spectrum of services to the country. Mapa, a highly respected leader in the area of strategy, data, and digital transformation has earlier served as the CEO of TBWA\SMP's Digital Arts Network (DAN) in Manila and has also done CEO stints at Havas Media in China, India & Manila. Entropia which started its operations in Kuala Lumpur with a bold next generation offering, has within two years expanded from 12 people to a 150-people team offering services across the data, tech and content spectrum to help clients navigate the digital age without losing sight of the business & returns. Announcing the entry Prashant Kumar, Founder & Senior Partner, Entropia said – “Ed brings to the client play an extraordinary vantage point that covers data, tech and storytelling, with a keen eye on what will truly work for their business. I am really excited about what he and the exceptional leadership team he has put together, can bring to businesses in Manila.” “The twin forces of data and tech are breaking the business ecosystem we used to know. There is chaos. Entropia CBR’s ambition under Ed and team, supported by our regional operations, is to help clients navigate this chaos in a way that’s highly sophisticated yet simple.” – he added. With a string of pioneering services in the area of digital transformation, big data, creative personalisation, Artificial Intelligence and Mixed Reality, Entropia has been one of the biggest award winners in the industry both locally and regionally. On helming the Philippines front, Mapa said: "Entropia has taken a path to the future that’s audacious yet reassuring for businesses. It has built a service ecosystem with the right culture, structure, processes and tools to connect businesses to the future. And it’s coming in at a perfect time.” “This venture will uncover new territories in the areas of customer experiences, media engagement, and commerce. Looking forward to bring these to benefit Philippine marketers.” – he added. Entropia counts these highly coveted names – Axiata, Pepsi, Unilever, J&J, AIA, KFC, Nissan, Petronas and Sime Darby, among its portfolio of more than three dozen global and local blue-chip clients.