Endless Computers hands Y&R PR duties for Indonesia market

Technology company Endless Computers (Endless) has appointed Y&R PR, part of the Cohn & Wolfe Group, as its PR agency to implement PR and digital influencer activities in Indonesia. The appointment is on a retainer basis with an undisclosed length, following a pitch.

This comes as the brand looks to drive publicity in the Indonesian market, with focus on its flagship operating system called Endless OS. Work with Y&R PR has already rolled out, this includes product reviews, influencer relations, digital effort, and executive interviews, among others.

According to a press statement, Y&R PR is Endless Computers’ first agency. It also deals directly with the brand’s global team in San Francisco as a non-official hub for this region.

“The Y&R PR team showcased their collaborative model of combining talent with various skill-sets and backgrounds to enable the most impactful integrated communications, which is something we are looking to leverage as we launch our unique offerings to the Indonesia market,” Matt Dalio, founder and CEO, Endless Computers, said.

“We are thrilled to partner with such an innovative company with an important goal - to build a global platform for digital literacy. In just five years, Endless has established itself in 17 countries as a technology brand with an authentic purpose,” Olga Fleming, CEO of Y&R PR, said.