Emperor Cinemas makes its mark at Marketing Excellence Awards HK 2023

Redefining marketing brilliance and setting new standards in the cinema industry, Emperor Cinemas takes centre stage with their remarkable campaign “The Super Mario Bros. Movie Adventure. Only at Emperor Cinemas” which earned them prestigious wins including one gold award and two silver awards at MARKETING-INTERACTIVE’s Marketing Excellence Awards Hong Kong 2023.

In response to the growing popularity of home streaming platforms and to encourage customers to return to cinemas after the pandemic period, Emperor Cinemas recognised the need to reignite the magic of the immersive movie experience and aimed to create a unique cinema-only experience that not only encourages people to return to cinemas but also allows them to become an integral part of the movie itself.

To promote the movie “The Super Mario Bros. Movie”, Emperor Cinemas extended the movie magic by transforming the cinema into a theme-park-inspired journey, creating an engaging atmosphere.

They featured the unique and life-size Mario Kart, Mystery Box photo-op and Game Consoles from the Mario universe as attractions to die-hard Mario fans and make Emperor Cinemas a must-visit place for them.

Emperor Cinemas also curated a diverse range of experiences for moviegoers at different cinema outlets. They offered tailored Mario F&B Combo, engaging Easter Egg workshops, and meet-and-greet sessions with the beloved mascot Mario.

Additionally, the cinema provided exclusive membership privileges, including special screenings and events for VIP members. These elements combined to create a memorable and immersive cinema visit, allowing fans to fully immerse themselves in the world of Mario, only at Emperor Cinemas.

The winning campaign not only highlighted the effectiveness of strategic in-house marketing, resulting in a high return on investment, but also demonstrated Emperor Cinemas' unwavering commitment to consistently redefine and elevate the cinema experience, firmly securing its position at the cutting edge of the industry.

Winning the gold award for "Excellence in Customer Experience" and two silver awards for "Excellence in Lifestyle & Entertainment Marketing" and "Excellence in Targeted Events" further validate Emperor Cinemas’ innovative approaches and strategies in creating compelling marketing campaigns and executing events that resonate with its customers.

Going to Emperor Cinemas has transformed into a multi-dimensional experience that goes beyond just watching a movie, offering a series of captivating moments that elevate the entire event. Emperor Cinemas continues to strive for excellence and create unforgettable moments for every moviegoer, guided by their inspiring belief of "Every Ticket, Every Precious Moment."

This article is sponsored by Emperor Cinemas.