Emarsys adds 26 new features to its customer engagement platform

Emarsys has announced a major update on its omni-channel customer engagement platform with 26 new features driven by customer feedback and market insights.

One of the most significant updates is the revenue attribution analysis. It helps clients, particularly CMOs, assess which digital campaigns are making the most money for their organisations. This feature also includes the ability to track the impact of digital campaigns and digital ads against KPIs in physical stores, as well as online stores, in line with market demands from clients. 

Emarsys believes this feature is vital as COVID-19 is forcing the majority of marketing leaders to cut budgets. 

Emarsys’ updated  platform is also helping customers connect offline and online commerce, driving footfall back to physical stores as COVID-19 lockdown restrictions begin to lift. 

The launch of the store dashboard enables digital teams to measure the impact of Facebook ads, Google ads, email, direct mail, and SMS campaigns against stores sales, while assessing the impact on the average order value and items per order at a product level.

“Incorporating 26 new features, our summer update is designed to bring people, data, and marketing closer together,” said Omer Sharon, chief product officer of Emarsys.

“We believe that people are strongest when they work together, that marketing is strongest when it’s unified across all channels, and that data is strongest when it’s accessible via a single platform. These are the principles that inspired our overhaul of the Emarsys platform.”

The new update also builds on Emarsys’ AI analytics and value measurement features, enabling digital marketers to launch an entire loyalty offering in just a few clicks. 

The update also allows marketers to react to Shopify’s events in real-time, bringing together eCommerce order fulfilment, customer engagement automations, and post-purchase marketing across all channels and devices, rapidly increasing speed-to-market for new brands on these platforms onboarding to Emarsys.

With Emarsys’ updated platform, organisations can launch an entire customer loyalty programme with AI, including automatic scoring of customer groups, recommendations of tiers, and pre-built marketing campaign templates to encourage repeat purchases and increase customer lifetime value.

The most recent platform updates have been a response to customer feedback and key retail trends Emarsys has identified from its publicly available commerce tracker ccinsight. One of the trends Emarsys spotted using ccinsight is brands struggling to manage customer retention at a time when web traffic is significantly higher than usual.

“By making it easier for marketing teams to understand customer data, collaborate with their organisations, and conduct effective omni-channel campaigns, the new Emarsys platform helps drive real business outcomes, proving the value of marketing during this difficult time,” Sharon added.

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