Digital Marketing Asia 2024 Singapore
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These are the most hilarious brand responses to Elmo's wellness post

These are the most hilarious brand responses to Elmo's wellness post

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This week, the Internet essentially broke when well-loved Sesame Street character Elmo made a simple post on social media site X asking users how they are

"Elmo is just checking in! How is everybody doing?" said Elmo. The post quickly began to go viral with191.4 million views and 16,000 people replying to Elmo and letting him know their honest struggles. Some spoke about losing their jobs, broken relationships, mental health struggles and more.

Some brands also began jumping on the virality train such as Domino's Pizza, OREO, Ritz Crackers and Adobe Photoshop which added cryptic and hilarious messages to the post. 

Don't miss: How Calvin Klein's super simple Jeremy White campaign made millions drool 

Below, MARKETING-INTERACTIVE has round up some of the best responses from brands responding to Elmo.

1. Adobe Photoshop

2. Among Us

3. Baskin-Robbins

4. Calm

5. Domino's Pizza UK

6. Dunkin'

7. Firefox

8. Garfield Movie

9. OREO Cookie

10. RITZ Crackers

11. SHAKE SHACK

12. Sour Patch Kids

13. The Sims

14. Universal Pictures

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Study: 93.5% of brands prefer LinkedIn for social media marketing campaigns 
Three ways brands can enhance their presence on social media in the digital age

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