Heart Media Group has been appointed as the new licensing partner for ELLE Singapore from 1 January 2024 onwards, according to a statement by the owner of the ELLE & ELLE Decoration brands, Lagardère Group. This move aims at further strengthening the position of ELLE as one of the largest international women’s fashion, luxury and lifestyle media brands in Singapore.
With the partnership, ELLE Singapore will further enrich the consumer experience with a host of daily-updated multimedia channels on fashion, jewellery and watches, beauty, culture, celebrities, features, travel, décor and food.
ELLE Singapore’s online presence will also continue to share the signature brand essence.
“This new venture with Heart Media Group, a solid and trustworthy partner, will enable to push further the development of ELLE as a 360° brand in Singapore," said ELLE International Licenses CEO François Coruzzi
"I am confident that ELLE’s universal values, fashion, beauty, culture, society, and lifestyle unique point of view and high-quality journalism will continue to inspire women in Singapore and resonate with them," he added.
“We are excited to bring ELLE Singapore into our portfolio, enabling us to expand Heart Media's offerings and meet the market demand for international and high-quality brands aimed specifically at women,” said CEO of Heart Media Group, Olivier Burlot. “We will create content across print and digital and – by leveraging our extensive database of our audience in Singapore – offer plenty of unique and engaging event opportunities for our brand partners.”
The first issue of ELLE Singapore launched under Heart Media will be the March 2024 issue, it said.
This comes months after Heart Media Group launched GRAZIA in Singapore and Malaysia. GRAZIA is touted as the first 100% Italian fashion magazine to have exported its successful formula worldwide, from Italy to China. It is published by the Mondadori Group and is also said to be "Italy's fashion bible". Pakkee Tan and Ian Loh lead the Singapore and Malaysia editorial operations respectively as editor-in-chief.
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