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Elianto chooses Lazada to unveil durian-flavoured makeup

Malaysian cosmetic make up brand Elianto has launched its limited-edition Musang King make up collection, featuring items such as perfume, eye shadow, lipstick and highlighter. The items were sold exclusively on Lazada until 20 April.

In a Facebook post, the company said Musang King’s vibrant colour will “surely be a showstopper to those who [want] to stand out”. The cosmetics are also claimed to be anti-inflammatory and “full of” anti-oxidants that will keep one’s skin moisturised throughout the day.

In a statement to A+M, Elianto’s spokesperson said the team wanted to introduce local flavours to its make up collection and thought of the durian. Although there were some mixed reviews within the team internally about the choice, everyone eventually agreed that developing a make up collection centered around the durian will be fun.

“Make up should be fun and we focused our special creation this time to cater to people who are bold enough to try something new,” the spokesperson added.

After considering proposals from various e-commerce sites, the company chose to partner with Lazada because it proposed several interesting ideas for the product launch. A+M has asked for more information regarding the launch ideas.

The spokesperson said that Elianto launched the limited-edition Musang King collection to test the reaction of Malaysians before expanding the collection into other countries. The collection was also a trial launch for its new durian perfume “Durio Bloom”, which most consumers mistook will smell like the actual durian but is made from an extract from the durian flower instead. Elianto’s spokesperson added that it plans to implement “several interesting” flavours to its make up and hopes to release one for Merdeka, and even a nasi lemak-flavoured collection.

The cosmetic line is yellow in colour, taking after the deep yellow-coloured flesh of the durian. Some netizens were surprised that it was not an April Fools’ joke, while others wondered how the Musang King perfume would smell like. This latest collection came months after the company teased consumers with an image of its bright yellow lipstick last November, along with the hashtag #yellowisthenewred.

The company stated that its durian lipstick would fix the occasional craving of a durian lover, with a supposed testimonial from a durian lover stating,”I always had that urge to eat the king of fruit on seasonal basis but now, I can have it on every time and licking my lips with lipstick on can never taste this good.”

While I do love durians, the thought of walking around smelling like one doesn’t really seem appealing. However, I’ll probably wear it to family gatherings to keep pesky relatives at a safe distance.

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