Electrolux hands MEC APAC SEM business

Electrolux has handed MEC Asia Pacific (APAC) additional duties for search engine marketing (SEM) following a pitch. This adds on to the agency’s existing portfolio with the brand. Prior to the move, MEC had been handling search engine optimisation (SEO) duties since January 2016.

The duties will span across five key ASEAN markets including Malaysia, Philippines, Indonesia and Thailand. The length of appointment will be from February to December 2017. According to a press statement, MEC and Electrolux are also in talks to explore ways of strengthening the business.

“This not only takes the agency-client relationship to the next level, it also promises stronger integration, holistic planning and execution across both functions,” Eunice Loh, account lead at MEC said.

Early 2015, Electrolux introduced a new visual identity for the company brand, refreshing the iconic logotype and setting new distinctive standards for imagery and colours. The design was created with the intention of having more “stopping power, to stand out from the crowd wherever consumers meet Electrolux.”

In the same year, the household appliance company, Electrolux, ran a campaign to raise awareness of the problem of food shortage. The #happyplatesg campaign was a six-week community initiative which encourages people to commit to clearing their plates at mealtimes because an empty plate creates less food waste.