The HK4As has unveiled a short list of 25 finalists of Effie Awards Hong Kong 2014.
This year a total of 93 entries were received from 21 agencies across 29 categories.
DDB Group, Havas Worldwide, Leo Burnett,Ogilvy & Mather and OMD are the top five agencies with the highest number of finalists.
Paul Groves, group CMO of AIA and a jury member of the Effie Awards, said the most impressive cases showed the benefit of translating real customer insight into relevant and engaging creative ideas cases with tangible business results.
“The finalists have demonstrated international prowess and are to be congratulated on their ever increasing standards of work and creativity.”
The 2014 winners of the Effie Hong Kong will be announced at a Gala Presentation on 6 June at the Hong Kong Shangri-La.