Effective Measure hires regional business director

Digital audience measurement and data intelligence solutions provider Effective Measure has appointed Maria Rodriguez Java as regional business director for the Southeast Asian.

Returning to Effective Measure, Java brings with her 15 years of digital marketing practice, having served strategic digital roles within the agency, brand and publishing sectors. Previously, Java served as Effective Measure’s country managing director for the Philippines in 2012 and 2013.

In this new role, Java is tasked with growing the data intelligence market in Southeast Asia. Having rejoined EM at the last month, Java is focusing on creating strategic partnerships around the current drive of programmatic and cross device integration.

“As demands in the Southeast Asian market rapidly evolve, Effective Measure is making sure that our team in the region have the strategic overview yet possess the unique acumen to respond to country-specific markets more effectively,” Dinesh Arasaratnam, effective measure’s chief revenue officer said.

“ASEAN countries like Malaysia, Singapore, the Philippines, Indonesia and Thailand all have different priorities and consumer trends. Effective Measure’s forte has always been the facility to capture the nuances across consumer profiles and highlight opportunities for brands to deliver meaningful, relevant messaging,” Java (pictured) said.


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