Public relations firm, Edelman Malaysia has appointed Christine Chang as its director of integrated brand and digital practice.
Chang reports to Edelman Malaysia’s managing director Raymond Siva.
She joins Edelman with 15 years of experience in the advertising industry. Prior to joining Edelman, Chang was group account director at Leo Burnett, where she led McDonald’s integrated brand communication work.
According to the agency, the hire reflects Edelman’s evolution towards a communications marketing consultancy, alongside the firm’s core services in public relations.
Siva said: “Edelman Malaysia must provide valuable insights and strategies, combining earned media, with social, digital, paid and experiential strategies to deliver effective outcomes for our clients."
He added, "We are very excited that Chang has taken the leap with her heritage and experience in advertising, joining us from Leo Burnett. She will turbo charge our branding and digital practice."
Chang said: “I believe Edelman Malaysia has a first mover’s advantage in this area and am really excited to be a part of this vision to become a fully integrated, end-to-end communications marketing consultancy. I hope that my years of experience in the advertising and brand communication industry will help to propel this vision into reality.”