Edelman appoints Melinda Po as Shanghai managing director

Edelman has appointed Melinda Po as managing director of Shanghai with immediate effective.

Po is reporting to Jeffrey Yu, president of China. Prior to her most recent role as managing partner at Ogilvy Shanghai, Po worked at AKQA where she played a key role in developing the Shanghai office’s client portfolio, such as Coca-Cola, Budweiser, Unilever, Uniqlo, Tencent, Hilton and Volkswagen.

She then ran digital agency Arcade’s Shanghai office, building the office from two to over 25 people and winning several new key clients including Unilever, Honeywell, Ray-Ban, and ShinHe in the first year of operations.

“In first talking with Jeffrey (Yu) and the Edelman leadership team, I was excited to hear of Edelman’s vision and wanted to be a part of it; not only sharing my digital/branding experience but working with the many talented people to achieve this vision. This role will challenge me to grow as a leader and I am thrilled to be able to guide the Edelman Shanghai office into the future," commented Po.

The management is looking forward to her appointment. “Edelman Shanghai will benefit from the new mix of digital/brand and acknowledged corporate bench strength. Partnering with Edelman’s strong practice and specialty leaders, the Shanghai office will continue its success story and reach new heights,” concluded Yu.