Ten agencies are vying for the Singapore Economic Development Board's (EDB) social media account. According to Gebiz, the list of agencies are Goodstuph, TBWA, Vizeum, Golin, Klareco Communications, AKA Asia, IH Singapore, Newbase Content, Hashtag Interactive and Voodoo Communications.
This follows a tender called on 8 December 2017 and the appointment is for a year, with the option to extend for another. The appointed agency will be responsible for account management, content ideation and development, as well as community management for EDB.
Meanwhile on the content creation front, EDB appointed local content creation agencies The Nutgraf and Think Tank Studio last year, to undertake its editorial, copywriting, copyediting, research and infographic design services. The appointment is for a year, with the option to extend for another.
In 2017, EDB collaborated with the Singapore Tourism Board (STB) to launch a new unified brand logo and tagline, “Passion Made Possible”, to market Singapore internationally for both tourism and business purposes. The new tagline was created to communicate Singapore’s value proposition in addressing the needs of travellers and companies, as well as help the country stand out on the international stage.
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