Eco-travel show set to promote Malaysia

Malaysia Tourism Promotion Board has partnered with Fox International Channels (FIC), to produce an eco-travel documentary presented by Hollywood actor Jason Scott Lee.

Lee also hosted the first installment of Malaysian Journey in 2007.

The National Geographic Channel's eco-travel documentary, Malaysian Journey, is part of Tourism Malaysia's continued efforts to promote the country's eco-tourism sector.

For this season the program will focus primarily on Malaysia's famous rainforest regions. Titled Hutan, the one-hour special will feature popular Malaysian eco destinations such as the Kuala Gandah Elephant Sanctuary, Taman Negara National Park, Tasik Kenyir Lake, Kuching, Gunung Mulu National Park and the Bornean Sun Bear Conversation Center in Sabah.

FIC and Malaysia Tourism Promotion Board have been working together over the last seven years producing programmes such as Megastructures: SMART Tunnel, Fight Masters: Silat, Great Apes with Michelle Yeoh, Becoming a King, The Untold truth of SuperMokh and A Leader's Legacy: Tun Abdul Razak

Simeon Dawes, senior vice president of ad sales and partnerships, Asia Pacific and Middle East for FIC said: "We at Fox International Channels are always looking at new opportunities to help build bridges between communities and open minds across the world. We are very privileged to be able to play such a role here in Malaysia, working with the Malaysian government to produce programmes that build greater awareness of this wonderful country."

Tourism Minister Ng Yen Yen said the partnership with Fox has assisted in showcasing Malaysia to the world and bring the world to Malaysia.

"The impact of their work is enormous, reaching and educating millions of people around the world.  Their work provides us strong leverage to maximise further on our investments and initiatives."

Hutan is set to premiere across Southeast Asia in the first quarter of 2012, with specifically timed broadcasts in Dubai, United Kingdom and Germany to coincide with the Malaysia Tourism Promotion Board's road shows and exhibitions in those countries.