The Early Childhood Development Agency (ECDA) has appointed Ogilvy as its integrated communications agency following a pitch. The partnership is for a length of two years, with Ogilvy being tasked to spearhead the strategic communication efforts for ECDA.
The ECDA serves as the regulatory and developmental authority for the early childhood sector in Singapore, overseeing key aspects of children’s development below the age of seven. It is an agency under Ministry of Social and Family Development.
Through the move, ECDA aims to recognise, attract and retain early childhood educators in line with Singapore’s new focus on the early childhood sector, including an integrated communications approach encompassing advertising, public relations, digital, social media and marketing events.
“As the saying goes, it takes a village to raise a child. In this case, our early childhood education community has been that village for us in Singapore, playing an integral role in shaping the hearts and minds of young children with passion and professionalism. We often underestimate the value and impact the early years having in the nurturing of young children, setting them up for future successes,” Chong Ee Rong, group managing directory, Ogilvy Singapore said.
She also added that the agency is extremely honoured to partner with ECDA to bring this purposeful campaign to life, and play a part in recognising and appreciating this teaching community.
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