Ebiquity names Southeast Asia MD

Ebiquity has appointed Sanny Manduapessy (pictured) as Southeast Asia MD, bringing over 20 years of experience in media consulting and benchmarketing across Australia, New Zealand, and Southeast Asia. According to Ebiquity, her extensive experience in advising clients on how to maximise their digital and traditional media investments has put her in a strong position to provide the independent advice that advertisers require.

She was most recently head of data analytics for Southeast Asia and joined Ebiquity in the same role but based in Australia and New Zealand. Manduapessy also spent over a decade in client services at media consultancy, Faulkner Media Management in Australia.

Manduapessy said she is thrilled to be given the opportunity to bring Ebiquity Singapore to the next level of digital and media consulting in Southeast Asia. "As a trusted partner, Ebiquity is uniquely placed to unlock value opportunities for advertisers with data, technology and digital solutions. In such a dynamic media market, Ebiquity provides greater clarity and guidance to advertisers than ever before.

Ebiquity Group's CEO, Nick Waters, said Manduapessy has played a leading role developing its Southeast Asia business over the last two years, with a particular focus on digital innovation.

"She has risen to every challenge and thoroughly deserves this promotion. With this appointment, I know our clients will continue to receive the best independent advice available in the market," he added.

Meanwhile, MD of Ebiquity Asia Pacific, Leela Nair, said Manduapessy's analytical skills, focus on delivering value to clients and integrated media understanding has proved invaluable to advertisers in the region. "Having her in this role is an outstanding results for the advertising industry," she said.

Last February, the marketing and media consultancy launched its digital innovation centre to develop, maintain, and deliver digital solutions for its clients. This came a year after Ebiquity's acquisition of digital media monitoring and optimisation service Digital Decisions and marked the completion of the integration of the two entities.

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