EASY LINE UP appoints FleishmanHillard as PR agency

EASY LINE UP, an Hong Kong and Taiwan's influencer marketing platform, appoints FleishmanHillard Hong Kong as its media relations and communications agency, starting from its launch in Q3 2016.

The platform aims to connect agencies and brands with digital influencers like YouTubers, bloggers and Instagramers through subscription package.

“We enable brands and agencies to find the right influencers for them and help influencers monetise their skills and built meaningful relationships with brands. We are glad to be working with FleishmanHillard to increase our exposure and raise our profile across Asia,” said Karen Kwan, CEO of EASY LINE UP.

Carmen Yu, vice president of FleishmanHillard Hong Kong, said: "Influencer marketing has grown at an unprecedented, exponential rate and there is plenty of untapped business potential and opportunities in Asia. FleishmanHillard is proud to work with EASY LINE UP.”