Eastwest Public Relations has named Frederic Moraillon as its new managing director for Southeast Asia.
Based in Singapore, Moraillon will assist clients in digital communications for business results.
This encompasses social networks, creating social media objects, publishing to platforms and building channels to distribute their information to the appropriate audience.
"Moraillon and I are working together to transition Eastwest to be a digital communications consultancy with a regional footprint," Jim James, founder and managing director of Eastwest Public Relations, said.
In his nearly two decades of experience in Asia, Moraillon has worked as vice president of marketing & business development for Asia Pacific & Japan at Business Objects, SAS Institute, PeopleSoft, the Peppers and Rogers Group and Silicon Graphics.
"His strong business experience and leadership in information technology will be a valuable asset to our clients as we enter our 15th year of providing communications services in Asia," James said.