EastWest PR expands into India, appoints Sanjay Bose

EastWest Public Relations has expanded into India. The move enhances EastWest PR’s reach and capability to deliver successful pan-Asian PR programs for its international clients which include AB SCIEX, Anaplan, Avnet, IEEE, and Morgan Advanced Materials, to name a few.EastWest Public Relations appoints Sanjay Bose as regional associate director who will be responsible for growing the agency’s client portfolio and manage relationships in India, one of Asia’s largest markets by population and by economy. Bose is based out of Bangalore, the capital city of India’s state of Karnataka and dubbed as “Silicon Valley of India” due to the considerable size of its information technology exports.“Growing EastWest into a regional agency has always been my vision when I first put up the firm in Singapore in 1995. I’m delighted to appoint a long-time friend and business partner, Sanjay Bose, to head up our India business,” said Jim James, founder and chairman of EastWest PR. “Sanjay is a seasoned PR adviser with a wealth of knowledge and experience to share with the team and to add value to our clients,” James added.Bose brings over two decades of experience in the PR industry with specialisations in corporate and marketing communications, public affairs, trade and media relations and reputation management.Prior to joining EastWest, Bose worked with some of India’s leading PR firms working with major brands in industries such as telecom, fast-moving consumer goods, retail, pharmaceuticals, hospitality, automobile, health care, sport, information technology, aviation and tourism. He was also involved in the global stakeholder outreach for the state governments of Gujarat and Karnataka to promote said Indian states as investment destinations in the region.“I am extremely excited to join EastWest PR. EastWest is a well-established PR firm with a tremendous amount of technology knowledge. I think what puts EastWest ahead is its use of technology and new tools in partnering and promoting its clients. I look forward to bringing the Agency’s strengths and expertise when supporting EastWest’s global clients in India and bring them better value for their money.”EastWest PR India will operate from #66/1, 3rd.floor, Coles Road, Frazer Town, Bangalore, State of Karnataka.[Image from Shutterstock]