Eastwest PR boosts digital offering

Eastwest Public Relations, has joined hands with Beijing-based interactive marketing consultancy Eggplant Digital with a view to enhance its digital capabilities.

"Eggplant Digital provides Eastwest PR with a digital difference by bringing greater interactivity, performance and measurability for clients," Jim James, managing director of Eastwest PR, said.

Early projects coming out of the partnership involve social media releases for technology firm Telegent and the development of a hosted press centre for the British Business Awards.

"With the investment by Eastwest, Eggplant Digital benefits from both management expertise and working capital that enables us to focus on our core competencies, helping our clients better engage with their digital audience," strategy director at Eggplant Digital, Oliver Dooley, said.