e2i, NTUC Club and SMU pick TILT for creative duties

The Employment and Employability Institute (e2i), NTUC Club and the Singapore Management University (SMU) have appointed creative agency TILT for creative duties.

TILT will be responsible for e2i’s first digital campaign, targeted at the Millennial demographic and will examine their views and experiences in job seeking, working life and career planning. The appointment will be for six months.

In partnership with Department of Alternatives for strategic planning, TILT also won the creative services pitch to raise awareness of the refreshed Downtown East, owned by NTUC Club, comprising D’Resort, Wild Wild Wet, MUCE and Market Square. The appointment will be for six months.

Furthermore, SMU appointed TILT to design its 2019/2020 Undergraduate Prospectus as well as brochures for each of its six schools to reach out to prospective undergraduates. The appointment is on a project basis will last for seven projects with no time frame.

Financial terms of all accounts were not disclosed.

"We’ve had to put up a good fight to prevail over strong contenders in each pitch. The team’s drive and dedication have paid off, but this is only the beginning. We shall strive to build from strength to strength," Lam Poh Ling (pictured), managing director of TILT, said.

Lam came on board as managing director in June 2018. Previously, TILT appointed Tony Ray Pereira as its business director. Before TILT, Pereira was executive creative director at Zeno Group, where he was responsible for developing integrated digital campaigns for Intel, ASUS and Audi.