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Dwayne Johnson launches new YouTube Channel

Seven Bucks Productions, co-founded by Dwayne Johnson and Dany Garcia have launched a new YouTube Channel. The multi-platform production company has partnered with Studio71 on a digital entertainment venture that will debut in Summer 2016.

Seven Bucks Productions produces original content for television, film, emerging technologies, and digital networks. Crossing all entertainment verticals, Seven Bucks Productions creates innovative content rooted in authenticity, strong storytelling, and passion.

Seven Bucks Digital Studios is a natural extension of Johnson’s expertise and passion for social media platforms and digital content creation. Johnson, who has over 100 million followers across his social handles, will feature his own videos as well as shine a spotlight on Seven Bucks Productions’ projects along with other creators who share his work ethic and drive to inspire, motivate, and entertain. The YouTube Channel will deliver monthly collaborations with top digital native talent as well as an action-filled scripted online series.

Meanwhile Studio71 is the multichannel network of the ProSiebenSat.1 Group with 5 billion views a month. It is headquartered in Berlin and Los Angeles, with offices in New York, Chicago, Detroit, San Francisco, Toronto, London, and Vienna.

“Other than my family, social media is my strongest relationship and it’s allowed me to connect on a very direct and personal level with fans globally. We’re thrilled to partner with the world-class team at Studio71 to deliver cool, compelling and entertaining content for audiences around the world to enjoy,” Johnson said.

“Through Seven Bucks Productions, Dwayne Johnson and Dany Garcia have built an entertainment brand that crosses all mediums, and we see this as an organic expansion of Johnson’s huge online presence,”Dan Weinstein, president, Studio71 said. “This partnership furthers our mission to work with the best creators to deliver premium content across all platforms, and we can’t wait to launch a YouTube channel that reflects Johnson and everything he and Seven Bucks Productions stand for.”

Seven Bucks Productions has an ever-expanding slate, including tent-pole movies such as Paramount’s Baywatch, New Line Cinema’s Shazam, Universal’s The Janson Directive, and DreamWorks’ Alpha Squad Seven. The company also produces original television programming, including TNT’s The Hero and Wake Up Call, HBO’s Ballers, and Spike TV’s Rock the Troops.

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