Malaysia – In celebrating its 50th anniversary this year, Dutch Lady Malaysia is calling on all Malaysians to help them give back to the community by submitting a pledge to inspire and support Malaysian children.
Through nationwide on-ground and online activities, Dutch Lady Malaysia aims to achieve more than 50,000 pledges to ensure its campaign makes an impact on Malaysians and spreads the message of hope to as many families and children.
Earlier this year, in kicking off its 50th Anniversary celebrations, Dutch Lady Malaysia launched its Inspire Tomorrow Fund (ITF), built on the same objectives of the pledge.
The first of its kind in Dutch Lady Malaysia’s history, the ITF will be distributed to 50 Malaysian children to help them pursue their dreams in various fields.
Of the 50 children, 30 will benefit from the fund via a video submission contest, which invites Malaysians to submit stories on how they inspire their child to achieve their full potential.
The children who feature in the 30 most inspiring story submissions will each be awarded a policy. Another 20 children are selected with the support of the Ministry of Education and Social Welfare Department.
All 50 children will be awarded an insurance policy worth RM30,000 currently that matures when the child reaches 18 years old.
According to Dutch Lady Malaysia’s managing director Rahul Colaco (pictured), an insurance policy ensures Dutch Lady Malaysia is investing in the child’s future while enabling the investment of RM30,000 to grow over the years until the maturity of the policy.
The video submission contest is open to all Malaysians and runs from 13 March to 30 June 2013.
A separate microsite was created for the campaign, allowing consumers to place their pledges and submit their video entries.
The kickoff saw campaign advocates, celebrities Faizal Tahir and Ziana Zain, lend their star power to ensure the message reaches a wider audience.
The company is also reaching out to underprivileged children through its Inspire Tomorrow Workshop initiative – a series of workshops to enable underprivileged children to learn basic skill-sets they require to help them excel and realise their potential.