Dutch Lady, under FrieslandCampina, has handed BBH Asia Pacific its business for Southeast Asia. The appointment was made following a three-way pitch.
BBH will focus on further building the Dutch Lady brand in the region. The agency declined to reveal the size of the account.
Last year FrieslandCampina parted ways with Leo Burnett in March following a 10-year relationship. Leo Burnett was handling accounts such as Dutch Lady, Foremost, Frisian Flag across the APAC market.
The global milk brand is called Dutch Lady in Malaysia and Vietnam, Foremost in Thailand and Frisian Flag in Indonesia.
AartJan van Triest, category director, Dairy Based Beverages, FrieslandCampina said:
“With our cooperative roots, Dutch Lady has built itself to be a caring and sustainable global brand with vested interest in local communities and their nutritional values. BBH is a partner whom we know understands both our brand beliefs and how best to engage with consumers in this region.”