Durex Malaysia appoints Saatchi Arachnid

Durex Malaysia has appointed Saatchi & Saatchi Arachnid as its agency of record for all creative duties.

With this appointment, Durex Malaysia is looking to re-establish a prominent brand presence to further engage and interact with its consumers as traditional advertising opportunities remain limited for the brand due to category restrictions.

Having worked closely with Durex Malaysia on several digital campaigns in 2012, Saatchi & Saatchi Arachnid Malaysia will be tasked to conceptualise, develop and manage 360-degree integrated campaigns for Durex Malaysia in 2013.

"Durex represents exciting creative possibilities. We have full confidence that we are able to collaborate towards producing even more innovative ideas for the brand," said Durex Malaysia's marketing manager, Liew Wai Kuang.

"Durex is not only a brand that stretches creativity due to the fences and parameters that category restrictions bring, but it's also unique in many ways as success for the brand directly impacts the health and well-being of real people on the street," added Saatchi & Saatchi Arachnid's managing director, Chin Weng Keong.