Durex gets witty with Korean 'Song-Song' couple divorce via Hokkien wordplay

News of South Korean actress Song Hye-kyo and actor Song Joong-ki getting a divorce sent shockwaves across the internet, leaving fans devastated. While fans reel in shock, Durex has decided to take a lighthearted approach on this matter by putting a Hokkien twist to the surname "Song".

The post showed two story panels, one featuring a couple looking sad and supposedly crying, with a broken heart above them and the words "Not 'Song'". Meanwhile, the other panel showed a box of Durex Mutual Climax condoms with the words "Very 'song'" (Very satisfying). The post was captioned "Same same, but different."

The couple won the hearts of fans after starring alongside each other in the South Korean drama "Descendants of the Sun" in 2016. They tied the knot in 2017. According to multiple media reports, the couple decided to part ways due to "differences in personality" and they were "forced" to get a divorce as they could not overcome their differences.

Durex has been creative and witty with its social media postings, jumping on trends whenever appropriate and necessary.For Father's Day this year, it acknowledged its loyalists in a Facebook post saying that 16 June is just another day for them. The picture was captioned "We'll always keep you covered. Stock up on your stash."

Meanwhile earlier this year, it posted a picture of what seems like a glowing condom which bears an uncanny resemblance to the first-ever image of a black hole photographed by scientists. The picture was captioned “Like the rest of the world, we can totally understand the fascination and excitement about finding a new hole in the universe” with a hashtag #OwnYourSituation.

In 2017, it also tickled netizens via its interactions with Wrigley's in China on Thanksgiving. It said in a Facebook post: “Dear Wrigley’s, thank you for always being by my side, and for providing an excuse to buy me.” Wrigley's did not disappointed and responded, saying: "Dear Durex, you are welcome. Feel free to anything you want – I’m here."