Dunkin' Donuts Coffee unveiled a custom and transportable home that runs on a biofuel blend using 80% of coffee oil from Dunkin' coffee grounds. The home was revealed in New York, before being listed out for rent through Airbnb.
The team at Dunkin' partnered with New Frontier Tiny Homes, for the execution and development of the house using reclaimed materials. Actress Olivia Wilde was also engaged by Dunkin' in a bid to incorporate her personal style into the home. Cheekily called, "The home that runs on Dunkin", it includes a kitchen, a bathroom with jacuzzi tub and a king-size bed. The home was also stocked with Dunkin’ coffee, along with a coffee brewer. Check out the home here:
Marketing has reached out to Dunkin' on its marketing efforts and ROI.
Most recently, Dunkin’ Donuts revealed its new branding, dropping “Donuts” from its name, effective January 2019. The move comes as the company plans to position itself as a “premier beverage-led, on-the-go brand”. According to the company, the brand had been on a “first-name basis” with fans before the introduction of its “America Runs on Dunkin’,” tagline, with customers referring to the brand as “Dunkin’”. As such, the name change was done “in recognition of this relationship”.