DSA appoints PR agency

Defence Services Asia (DSA) Exhibition and Conference has appointed GO Communications as the PR agency for DSA 2014 in a one-year retainer contract.

GO Communications has already commenced work in June 2013 and will be working closely with DSA Exhibition and Conference and to provide support to the public relations team of the Ministry of Defence (MINDEF) on publicising and promoting DSA 2014 as the Global Defence Services and Government Security Event.

The DSA Exhibition and Conference showcases leading edge defence and security technology.

As it is the first defence services account for the agency, chief executive officer of GO Communications, Michael de Kretser (pictured), said, "It's a great accolade to be appointed to such an important exhibition and conference in the industry which will be held at the Putra World Trade Centre (PWTC) in Kuala Lumpur."

DSA works hand in hand with the Malaysian government and MINDEF to organise the series of exhibitions and conferences targeted at the Malaysian Armed Forces comprising the army, navy, air force, police and other security agencies.

The exhibition expects trade visitors and participating companies from 50 countries and over 300 delegations.